Empowered By Sherloc Market Research
501(c)(4) Organization

Watchmen
IN Action

Long-term, precision-driven civic action to reclaim America's foundational principles. We don't just win elections — we reshape hearts, minds, and behaviors for generational impact.

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Our Approach
The 3 Pillar System
Unlike traditional approaches focused on election cycles, Watchmen IN Action reshapes culture and public opinion one micro-move at a time — building momentum that outlasts any single campaign.
01
Micro-Moves,
Macro Impact
Subtle, consistent nudges drive behavioral change and shift public opinion over time — creating ripple effects that last beyond the next election cycle. Investments made properly over time deliver long-term, generational results.
02
Data-Driven
Precision
With a database of 300M+ Americans and multiple delivery mechanisms, we deliver behavioral messaging through multi-channel campaigns that reach the right people, at the right time — on any issue, anywhere, anytime.
03
Scalable
Initiatives
From grassroots mobilization to national campaigns, our frameworks adapt to any initiative. Expanded rapidly through the Watchmen IN Action ambassador program and our decentralized WIN Club model.
What We Accomplish
The Mission In Action
Properly executed, the Watchmen IN Action mission delivers real, measurable change at every level of government and culture.
Mobilizes and trains leaders so communities stop voting against their own interests
Hyper-focuses key communities around the issues that matter most to them
Forces our narratives onto mainstream media by flooding the zone with precision content
Empowers surrogates at all levels — grassroots, executive, judicial, and legislative
Attracts and activates best-of-breed candidates aligned with our values and objectives
Flips the balance of power at city, county, state, and federal levels
Gets past the gatekeepers and censors through behavioral marketing innovation
Delivers generational impact — not just election-cycle wins
Our Tools
How We Deliver The Message
Behavioral marketing innovations through Sherloc Market Research deliver the right message at the right time across every device — bypassing gatekeepers and censors.
Newsletters
Ripped From The Headlines & We Are The Watchmen Weekly reach 100,000+ people monthly — shaping narratives on the economic and social issues that matter most.
The WA Network
A 24/7 streaming TV and digital platform distributed through Roku, Pluto, Tubi, Samsung TV, and major FAST channel partners — reaching audiences nationwide around the clock.
National Tour
Educational tour stops with organizations in battleground states — equipping congregations and grassroots leaders to deliver our narratives at the local level.
WIN Community
An online community for unfiltered connection with supporters and ambassadors. Virtual training, town halls, and dedicated spaces for every initiative and resource partner.
Precision Tech
Behavioral marketing innovations via Sherloc Market Research deliver the right message at the right time across mobile, desktop, and TV — flooding the digital zone with expert-level content.
WIN Club Model
A decentralized, licensable national presence with warm relationships across multiple states — from civic leaders and cultural influencers to pastors and faith leaders nationwide.
Leadership
About The Founders
RC Williams and Julianna Ormond
RC Williams &
Julianna Ormond
Co-Founders, Watchmen IN Action
Husband and wife team RC Williams and Julianna Ormond co-founded Watchmen IN Action out of their success with Sherloc Market Research. Together they lead two influential newsletters reaching 100,000+ monthly readers, co-founded the Florida Republican Assembly of Orange County — one of the largest in the nation — and contributed to the launch of 21 additional state chapters and Republican Assembly charters in 9 additional states. They are also authors of "Empowered 2 ACT: Maintaining The Pillars Of Patriotism" — the patriot's antidote to Saul Alinsky's Rules For Radicals.

Ready To Join The Fight?

Watchmen IN Action is mobilizing patriots at every level — from grassroots to national. Get involved today.

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